You’ve heard of Starbursts, but have you heard of their Japanese counterparts — Hi-Chews?
They’re caramel-like candies developed in 1931 by Japanese candy-maker Taichiro Morinaga. The idea behind the candy was to have a chewing gum-like candy that you didn’t have to take out of your mouth. After World War II, the company was rebuilt and Hi-Chews as they are known today were marketed and grew in popularity in Japan.
American celebrities have recently jumped on the Hi-Chew bandwagon, with country singer Skylar Grey Instagramming about them and the NFL’s Seattle Seahawks running back Marshawn Lynch giving them a try recently.
The candies are available at the 7-Eleven on Broad Street in Marlborough.Are your kids begging you to buy them Hi-Chews? Are they spending their allowance on the Japanese candy? Tell us in the comments.